Offer ends 31 May 2019
The Digital Marketing Professional Diploma will teach you about the different disciplines that can be found in digital marketing. This includes Search Engine Optimisation, social media marketing, digital marketing strategy, email marketing, Google Analytics and more.
Upon completion of this course, you will be able to provide your organisation with effective digital marketing solutions from one of the world leaders in digital marketing - The Digital Marketing Institute. During this course, you will study syllabuses that have been validated by the Syllabus Advisory Council which is made up of members from companies such as Google, Facebook, Twitter, LinkedIn and Microsoft.
The Professional Diploma in Digital Marketing will ensure that you become an in-demand Digital Marketer with the skills that are needed to make a positive impact on your organisation's digital marketing strategy. You will learn to create digital marketing campaigns, whether they be for email, digital display, social media or PPC campaigns.
You will also be taught to create an effective digital marketing strategy and the analytics that can be performed on each campaign. Once you have passed your exam, you will gain an internationally recognised diploma from The Digital Marketing Institute which will give a serious boost to your CV.
This course requires approximately 30 hours of study to complete.
The Syllabus covers the following:
- Module 1: DM Foundations
- Module 2: Web Optimisation
- Module 3: Content Marketing
- Module 4: Social Media Marketing
- Module 5: Search Optimisation
- Module 6: Paid Search
- Module 7: Display & Video Advertising
- Module 8: Email Marketing
- Module 9: Analytics
- Module 10: Digital Strategy
This course is presented online in its entirety through a mixture of video lectures, slide presentations, practical exercises, interactive quizzes and a supportive student network. This enables you to study the entire course from the comfort of your own home, giving you the opportunity to revise as many times as you feel is necessary until you are confident that you are ready to book and sit your exam.
In order for you to gain a better understanding of your current digital marketing skill level compared to other professionals in the digital marketing field, the Digital Marketing Institute Diagnostic tool is free to use.
For any further enquiries, feel free to get in touch with one of our expert Course and Career Advisors.
The Professional Diploma in Digital Marketing course exam consists entirely of multiple choice questions. You will have 3 hours in which to answer as many of the questions as possible and your exam will be graded by the Digital Marketing Institute.
This award is rated to be a credit level 8 by the SQA on the SCQF (Scottish Credit and Qualifications Framework). This equates to a credit level 5 on the EQF (European Qualifications Framework).
Contact us for more information or to speak to one of our trained Career and Course Advisors.
Who is this course for?
Anyone that is interested in pursuing a career in digital marketing and professionals who would like to validate their digital marketing skills and knowledge by gaining a diploma. It is also suited to anyone with digital marketing responsibilities within their organisation.
There are no formal educational requirements for studying the Professional Diploma in Digital Marketing course as it is applicable to those who are new to the digital marketing field and seasoned experts who would like to gain an internationally recognised certification.
- Digital Marketer
- Digital Marketing Manager
- Social Media Marketer
- SEO Specialist
- Digital Marketing Analyst